The Book

How your Organisation can Redress the Brain Drain and Fuel Innovation

Featuring  in-depth interviews and experiences from leading female professionals from around the globe, this book provides real actions that tackle business issues like:

• At graduate level, 50% of your workforces is women dropping to 30% at mid-career and falling again until to less than 10% at the executive level of your business.
• Your organisation is losing its best female talent during child-bearing age.
• How to retain your top (female) talent from leaving your organisation to work for your competition (or even set up their own businesses).

Breaking Gender Stereotypes will give you the materials and incentive to create a work culture that remains attractive to your best talent throughout their career.

The book contains:

• Best practice case studies from firms who do it well, and some who don’t.
• Empirical data, to help sell new practises internally to the harshest sceptics.
• A clear model, positioning core female-centric values that are underrepresented in traditional male-dominated business cultures.

Professional practitioners will learn the practical, actionable and sustainable ways to create organisational cultures that retain female talent.

Individuals will learn how to better articulate their own preferences, fostering clearer communication between talented individuals and their organisations.

The scheduled release for the book is Autumn 2010.

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